We Make Next-Generation Rum
Every spirit goes through a peak phase. Twenty years ago, gin was trending. Ten years ago, it was vodka. We believe that the next trending spirit is going to be rum, and Yolo Rum is in the right position to capitalize. We've spent the last 6 years exploring the market with a rum that's not only got a catchy name, but is sugar-, gluten-, and additive-free. Already in 200 Colorado and Florida stores, we signed a deal in early 2018 that will expand our distribution nationally. If we are about to enter a decade of rum, Yolo Rum intends to be one of the biggest brands in the market.
Our Legendary Rum Maker Makes a Legendary Product
It's not just the 21 international rum awards we've won. What makes our spirit different is our rum maker, Don Pancho Fernandez, who was the Cuban minister of rum for Fidel Castro for 40 years. Based out of his distillery in Panama, he knows all the tricks, liking aging our 10-year rum in American White Oak.
Our Progress So Far
Before we made the decision to crowdfund, all of our revenue ran through Yolo, Ltd. Due to how we wanted to sell equity in the company, we needed to shield our licenses from exposure and decided to do our raise for Yolo Rum LLC. Essentially, Yolo, Ltd. owns Yolo Rum LLC, which focuses on rum production, has the IP, and does all of the marketing of the products. Philip Guerin owns 60% of Yolo, Ltd., which owns 85% of Yolo Rum, LLC. Philip Guerin is the only member or shareholder that owns more than 20% in Yolo, Ltd. (60%). Yolo, Ltd. is the only shareholder with greater than 20% ownership of Yolo Rum, LLC., and the raise is for Yolo Rum, LLC. only.
With our new distributor on board, we feel ready to capitalize on the groundwork we've laid by expanding into Texas and other states. If we hit our campaign goal, we'll use the money for inventory, marketing, operations, legal fees, promotional materials, and storage.
Yolo Rum is Conceptualized by Philip Guerin
Product development begins.
Don Pancho Fernandez Joins Our Team
We're thrilled to have a famous rum blender making our rum.
Philip Guerin buys 100% of Yolo Rum
He does this with the help of friend and business associate Larry Ulibarri.
Investor John Granville Joins Our Team as CFO
Solidify Colorado distribution deal with New Age Beverage Corporation
Let's Yolo Together
We do get a choice, but only of the select products that have been chosen for us by the liquor industry. This standard is not a sustainable model for the future consumer. The market for “quality” spirits and health consciousness has exploded, and Yolo Rum aims to perpetuate this momentum.
Yolo Rum is sugar and gluten-free. There are no additives, just pure rum. Yolo Rum is made by one of the best rum makers in the world -- Don Pancho Fernandez. Our claims of unmatched quality are supported by our 21 international awards.
Our journey began 6 years ago with the love and support of our friends and family. We were considered complete outsiders in the liquor industry and were told countless times how we were “doing it all wrong.” We recognized the need for a tech-savvy awakening in an ancient industry, and our existence was met by formidable opposition. Yolo Rum prevailed, creating a new status quo for the market. We survived this pre-revenue period, and the learning curve, with zero debt ($0!). This year, we've forged deals with two large distributors and our sales are taking off!
Now, industry insiders baffled by our success ask, “How’d Yolo Rum do that?” The secret is that we listened to you, our people! We also listened when you asked, “How can I invest in Yolo Rum?” Now, here we are on Wefunder!
Be assured, our priorities will always be to sell delicious, high-quality spirits and utilize our resources to make Earth a better place, socially and environmentally. Join us!
Yolo Rum is democracy powered, and we need you to participate in this crowdfund, enlist in Yolo’s crowdsource mission, and to tell everyone about Yolo Rum. You Only Live Once…INVEST! YOLO!
Thank you for all the support.
Philip Guerin, CEO