July was another fantastic month for KetoNatural!
It was our biggest month ever -- we sold more than $30,000 worth of Ketona directly to our online customers. Our growth rate continued to accelerate too -- we grew faster last month than ever before in the history of our company. In just a few months we've gone from "square one" to more than $1,000 in DTC sales every single day. We're far ahead of our original sales projections.
We also produced several thousand pounds of Ketona Salmon Recipe For Adult Dogs, our second recipe. Like our chicken recipe, it contains less than 5% digestible carbohydrate, a number that was once completely unheard of in the pet food industry. And dogs seem to love it too. We expect that we'll be selling it to consumers within the month.
To support our growing operation, we've also made our second hire. Michael D'Amico, one of our co-founders, will be joining us full-time beginning later this month. Mike joins us from Great West Retirement Services, where he has been a director for the past nine years. He'll bring with him his skills as a Chartered Financial Analyst, pet products start-up experience, and a keen eye for deal-making. I'm hopeful that his careful analytical skills and eminently sensible approach to operational matters will counterbalance my own "mad scientist" tendencies. Welcome aboard, Mike!
Last but not least, our WeFunder campaign is drawing to a close on 8/31. So if you've been sitting on the sidelines, waiting to see if this whole "low-carb pet food" thing is going to work or not, now's the time. Those who invest now will get an absolutely KILLER deal -- our campaign has already funded and our business has grown dramatically since the original investment terms were set. But you'll need to act quickly, because the campaign will close in just a few weeks.
Thanks so much for all your support. I hope we can make y'all proud.
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