Co-founder and CEO @ KetoNatural Pet Foods
July Update: Continued Growth, New Partners, SuperZoo Pet Expo, and More
Hi everyone --
Just a very quick update to let you all know what's been transpiring in KetoNatural world over the last month.
First of all, an updated on our WeFunder campaign. The campaign is now within $1k of reaching our fundraising goal. So if you like what you read below, please consider making a small investment (or increasing your existing investment a bit). We're so, so close now. Just think, you could be the one that gets us over the goal line!
Second, a brief sales update. In short, the month of June was our best month ever. We sold more than $21,000 directly to consumers and completed another $4,000 in transactions with our very first wholesale accounts! Taken together, those numbers not only represent our biggest monthly sales total ever, they also mean that (once again) we grew faster than ever before during the month of June. Translation: our growth is accelerating. What we're doing is working.
And finally, just one key event that I want to highlight. Our founding team attended our first ever sales expo during the last week of June -- the SuperZoo Expo in Las Vegas, NV. It's a big, annual pet industry event attended by more than 30,000 participants. And I honestly can't emphasize enough just how well it went for KetoNatural. We closed sales with wholesale accounts, registered a ton of enthusiastic interest from other retailers and distributors, met some new prospective financing partners, solidified partnerships with existing vendors, and formed a few new, promising vendor relationships too. It will take us a few months before we can meaningfully approximate exactly how valuable the event was (in cash terms), but everyone on our team agreed that it exceeded our expectations and felt like a complete 10/10 success. We were unquestionably one of the splashiest, most popular "new guys" at the event.
As ever, thanks for all your support. I hope you're all having as good a summer as KetoNatural is.
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