Our team spent 8 days in December on a FL market blitz visiting over 125 ABC Fine Wine & Spirits and Total Wine & More as well as a number of other key customers in the market. Each day was filled with staff trainings (conducting educational seminars for 4 - 15 associates), selling rack display programs (6 case display cases for our glass program), conducting "pop-up" samplings (1-2 hour consumer tastings in store) and taking re-orders.
The response to the brand and the glass program was incredible. Store managers were setting up large display racks on the spot, we were selling out of inventory in 60 minutes and the 125 stores now have our full glass program up and running. If and when a store gets behind the glass program, the results can accelerate as consumers come back with a lot empty bottles at one time (and almost always, buy another). Secondly, we are now fully operational on our distribution drive and execution plan in New York. We have been opening up 10-20 new points of distribution in NY every month and the re-orders are already starting to accelerate.
Overall, very exciting momentum at Monkey Rum! If you are interested more in the program, you can take a look at the training guide we provided to the stores.
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