We've raised 6x our initial target. Now, we have a new goal-- to raise $500K on WeFunder by July 31st.
Here's why we're doing this, how we'll use the new capital and how what this means for you.
We're crowdfunding because we aim to be the most important retailer in your life-- Crowdfunding is more than just a fundraising tool to us. Crowdfunding allows us to build a completely new type of relationship with our customers. By making our customers owners in the company, we're able to make e-commerce less transactional. Beyond that, we're able to make every interaction you have with the company more meaningful-- when you buy from Move, you're buying from your own company.
That's why expanding the round was a clear choice. The more investors we bring on through Wefunder, the more customers we can have a meaningful relationship with.
We'll use the new capital in three places-- new jobs, new products and new timeline.
New Jobs- We're going to be hiring for a lot more roles. These roles can be found here. As you go through these job profiles, I hope you'll remember that you helped create these new jobs.
New Products- We're going to launch this fall with 100 products. Over the first 6 months, we plan to expand to 250 products. The new capital allows us find more incredible producers, sign more contracts and put more products into production.
New Timeline- The new capital allows us to do launch at a much larger scale. We aim to bring on 10,000 new members this year. We will begin letting users into the store next month and plan to give all 10,000 members by October 2019.
If you've already invested- Thank you and congratulations. Your investment is doing well while doing some good. Since your investment, and because of it, we've exceeded our stretch goals, sourced dozens of new products and begun work on a massive pre-launch campaign that aims to bring in tens of thousands of new customers this year. If you've been considering investing more, now's your chance.
If you'd like to get involved at a deeper level- Please take a look at our jobs page. Use that page as a guideline, not a restriction. If you think there's a way we can work together, reach out! email@example.com
If you've been considering investing- You can do so now. If you believe in the mission, we want you in our corner. If we have one goal as a company, it's to build a community of people just like you around a common mission. Expanding this round lets us do just that. This extension is fo you.
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