Sweet Experiences

Renata, our Founder and chocolatier, loves brigadeiros. She learned her craft from her mother while growing up in Brazil and helped her over 10 years.  She wants others to discover them and fall in love as she did.  Delicious, different and fun, they're chocolate with a Brazilian soul.

Today tinyB’s are still made by hand, from a family recipe and the best local ingredients and gifts are available from our online store.

Try a Brigadeiro!

Our focus is providing team building events for companies that want to give their employees something special.  tinyB's events are easy, hands-on, chocolate making experiences that are so fun, guests open up and connect.

Our online store offers gifts for both consumers and as part of a business gifting services, however we have not invested significantly in that side of the business.

The tinyB Experience  

Chocolate has a superpower: it brings us back to the uncomplicated joy of childhood and the fun of indulgence. It makes us smile, and when we smile together, we become closer.
At it's heart, tinyB is about bringing that experience to life in as many ways as we can.

Today we generate revenue from events, in the future we may open stores like this very successful Pop Up we created in December 2018 in San Francisco:

A Team Building

Guests put on gloves, choose from a selection of chocolate centers, roll them in one of many toppings and ... they've just made their first brigadeiro! We talk about the brigadeiro's cultural background, ingredients, popular flavors and we encourage guests to have fun and experiment.

Usually guests have most fun with the Chocolate Challenge, a friendly competition at the end of the event for the best looking brigadeiro.
The brigadeiros created look so bad we don't post photos, but their creator's explanation is often very funny. Here's an example:

Testimonials & Reviews

We have executed close to 100 events and all our feedback has been very positive.

“Yesterday’s event was fabulous! Everyone loved it.”       - TJ Locke, Cisco
“The event was fantastic! Everyone had a lot of fun and the chocolates are amazing. Keep doing what you're doing.”                                                       - Jennifer Hooper, Google
Our team had SO much fun! Super easy to set up and the team running it was GREAT!
                                                                                                     - Cora Fowler, Google
"The team had an absolute blast!!"                                       - Chiao Yen, Manger, Twitter
“A humongous hit.”                                                                 - Nuna Atajda, Twitter
“… it just blew us away. I’ve been running events for 8 years and I was immensely impressed.”                                                                               - Annie Wu, Postmates
"I’ve never smiled so much with this group."                    - Jennifer Walker, Delphix
"I received soooo many compliments for the event."       - Manon Roy, Synopsys

Our Yelp and Google reviews as of August, 2019:

Market Size

Our clients are Executive Administrator (EA's)  in a top high tech or biotech company in the San Francisco Bay Area. They use events to retain employees in a tight labor market.
We estimate there are over 7,000 such decision makers in this area, each supporting 50 employees. Each EA plans an average of 2 team building events and one holiday party per year. We estimate that the spend per employee per year is $200, which is a total addressable market of $70MM per year.
Adjacent markets increase our market opportunity substantially - see "Expansion" below.

Our Financial Engine

Rapid Growth As of Q2 2019 tinyB’s revenues have grown 120% over the same period in 2018.

A large local market Silicon Valley’s largest, wealthiest companies have a need for employee events. We estimate that we’ve addressed less than 1% of the overall market.

High margins Our gross margins today are 65% and we are confident they will rise above 70% once we hire full-time staff.

Low cost of sales We have developed a way for our prospects to have a first hand experience of tinyB for a small fraction of a typical business-to-business sale.

It’s fun! Clients, employees and the media like to be involved with a company that's fun, which makes it easier to sell, hire and spread the word.

Expansion

Our market today is Executive Administrators in the top 150 tech and biotech companies in the Bay Area. We estimate that we have served less than 1% of this market.
We will expand in several ways:
+  Offer new services to our current market, enabling existing clients to treat their team to multiple tinyB events in the same year
+  Target other titles:  HR, Employee Experience Managers and Recruiters
+  Market our services to thousands of smaller companies in the Bay Area
+  Market our events to corporate Event Marketers as an in-booth experience at trade shows. We have executed two such engagements and they have been very successful.

Each of these new approaches will increase our revenue potential substantially. As an added benefit, selling to Marketing teams will diversify our risk since we will be a marketing expense, rather than an employee benefit.

Company Goals

Our goals are 100% growth in 2019 and 2020, then 75% growth in the next 3 years. 
We are currently ahead of our target: as of the end of Q2 of 2019, our revenue is up 120% from the same period in 2018. 
We want to attain break-even by the end of 2020 and generate over $7,000,000 in revenue with EBITDA (net profits) margin of over 45% by the end of 2023.  High net margins are within reach for tinyB because gross margins are 65% now and are projected to be over 70% once we hire full time staff in 2020.

Exit Strategy

Our goal is to build a highly profitable, high growth business and position it for acquisition in five years for $25MM or more. 
We would like to return 10x to our current investors, with a minimum of 5x.  However, returns are not guaranteed.

A Comparable Company
Paint Nite, an event company which sells mainly to women, attained 3-year growth of 1,970% and $65,000,000 in revenues. Their profile is similar in many ways:
+ high margins and low up-front investment
+ very high growth
Interesting to note that their event has not changed substantially over the years.

Future Valuation

We engaged Stout, a national firm focused on company valuation, to analyze our potential future value in 5 years.  For details on Stout, please see their website: www.stout.com.
NOTE: the following is for corporate research purposes and should not be construed as investment advice.

We asked Bryce Geyer, a Managing Director, to estimate the value of the company 4 1/2 years from now, at the end of 2023, using our projections as a starting point.
The detail of the analysis are in the Q&A, with attachments as references.

The conclusion was that if we attain our projections, an investor in this round would see a 8.8x return on investment. If we fall short it would be 6x return and if we beat our targets, a 9.5x return.