We made the feature film of Thunder Road for $190,000 in Austin in 14 days. The film has made over $400,000 in the first year alone through self-distribution, doubling its budget in ticket sales for the first two weeks in French cinemas. We produced, edited, marketed, and distributed the film around the world by ourselves. It won the Grand Jury Prize at South by Southwest in 2018, screened at the prestigious Cannes Film Festival, and has won awards at film festivals everywhere.
THE BETA TEST
Synopsis When a married man receives an elegant, anonymous letter to a “no strings attached” sexual encounter, he is tempted and attends, but never receives another letter. His curiosity leads him down a rabbit hole of violence, lust, and advanced digital marketing.
This allows us to create the perfect elevated frame with which to discuss relationships, the horrors that arise when they are interrupted, and finding happiness when the grass appears greener elsewhere.
This film will activate both audiences of Fifty Shades of Grey and Zodiac, Eyes Wide Shut and Match Point. Our engaging, haunting, and iconic soundtrack, unique story, and luscious cinematography will usher our characters deeper into the spider web of finding those responsible for our characters' adulterous behavior.
Our Business Plan
Our financing will go entirely towards the production of this feature film; our location rentals, our crew, and our cast. Our 60K Camera Grant from Panavision will more than cover our equipment needs which will allow us to put all of this financing up on the screen.
As with Thunder Road, Jim will edit the film in our Atwater Village offices. We receive zero payment as creators from this WeFunder as our contracts are organized to give our investors privileged returns so that they see their complete ROI before we see a dollar.
In the event of coming in under budget, those remaining funds will roll entirely into the digital marketing of the film, to get as many eyeballs on the movie as possible.
Purple Envelope LLC
This company was not created specifically for this film. This will be the first installment of future Film + TV projects that you and the company will own as part of The Beta Test Franchise and all of our investors will receive income on all future Beta Test projects.
Our Short Films:
We have made 10 short films all of which have screened at major film festivals around the world and are now licensed to various streaming platforms. Enjoy them here: 👇
We produce, edit, and distribute feature films all over the world. We make movies that entertain critics and movie-lovers alike.
Where will your company be in 5 years?
We hope to have a global theatrical, Digital, and streaming release of The Beta Test and to be in production on the series version of this franchise.
Why did you choose this idea?
The Beta Test is an innovative, franchise-able film concept inside of a genre with a built-in global audience.
Who are your competitors? How are you different?
Our competitors are only Hollywood studios. The democratization of feature film distribution has allowed everyone to release and market their films across the same platforms. Because we are a small team, we do not need to sterilize our movies, or waste finances on massive overheads. Thinking and spending efficiently allows us to win massive audiences.
How will you make money?
We make our income from deals with distributors in foreign territories for Theatrical, Digital, and Blu-Ray releases, while releasing the film ourselves across platforms domestically.
How do you acquire customers?
Jim, as a director, has a decent support system across social media, but Facebook and Instagram Ads have been the best way for us to build the profile of our audience and reach them inexpensively.
What keeps you up at night?
How big is the market?
Enormous. We've found 8 Million interested viewers through our engagements across our social platforms alone.
The Beta Test has financial statements ending May 16 2019.
Our cash in hand is $0, as of May 2019. Over the three months prior, revenues averaged $0/month, cost of goods sold has averaged $0/month, and operational expenses have averaged $0/month.
At a Glance
Fiscal Year Ends January 1
Short Term Debt
Raised in 2019
Cash on Hand
Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.
We produce, edit, and distribute feature films all over the world. We make movies that entertain critics and movie-lovers alike.
Given the Company’s limited operating history, the Company cannot reliably estimate how much revenue it will receive in the future, if any.
PURPLE ENVELOPE LLC was incorporated in the State of California in August 2018.
Since then, we have:
Jim Cummings is a Sundance and South by Southwest winning filmmaker for Thunder Road
The same team behind The Beta Test made over 400K so far by Self-Distributing Thunder road in 2018-2019 alone
Thunder Road was accepted to the Cannes Film Festival's ACid program in 2018
We received an Independent Spirit Award Nomination in 2019 for Thunder Road
We received a 60K Camera Grant from Panavision to shoot The Beta Test
Historical Results of Operations
Our company was organized in August 2018 and has limited operations upon which prospective investors may base an evaluation of its performance.
Revenues & Gross Margin. For the period ended May 16, 2019, the Company had revenues of $0,
Assets. As of May 16, 2019, the Company had total assets of $0, including $0 in cash.
Net Loss. The Company has had net losses of $1,152 for 2019.
Liabilities. The Company's liabilties totaled $1,152 for 2019.
Liquidity & Capital Resources
After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 2 months before we need to raise further capital.
We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.
We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.
Runway & Short/Mid Term Expenses
PURPLE ENVELOPE LLC cash in hand is $0, as of May 2019. Over the last three months, revenues have averaged $0/month, cost of goods sold has averaged $0/month, and operational expenses have averaged $0/month, for an average burn rate of $0 per month. Our intent is to be profitable in 18 months.
We have had no material changes or trends since the date our financials cover.
In the next three months we plan to begin production on the the film, at which point we would incur the majority of the expenses. The total cost to produce the film is $200k.
We expect (although cannot guarantee) to begin generating revenue from the film in late 2020.
A note from Wefunder. Unlike companies on the NASDAQ, early-stage startups have little operating history. Financial analysis is not as useful when there is limited data. It's more important to predict the size of the future market. If the founder achieves their vision, will enough customers pay the company enough money?
It's also common for fast-growing startups to lose money even faster: they are investing in future growth. In these cases, it's often better to check if the Cost of User Acquisition (CAC) is lower than the Lifetime Value (LTV) of that customer. If one spends $1000 today to make $10,000 over the next five years, that may be a smart bet. Amazon is a famous example of re-investing potential profits to maximize growth over 20 years.
The creation of a film is tied to external forces outside of the control of the company, including, but not limited to, weather, terrorist attacks, and labor strikes. Events of this nature could have an impact on both the timeline of the project and overall budget. Extreme cases may make it impossible to complete the project.
Receipt of revenue is often tied to third party companies such as sales agents, distributors and exhibitors. While the money could earn money in the marketplace, it is possible that revenue could not reach The Company as a result of a third party claiming bankruptcy or refusal to pay.
Investment in Film, by nature, is a high-risk investment. The industry is constantly shifting and changing and business models that work for one film, may not necessarily work for another one. Performance on a film often depend on external forces, outside of the control of the company.
The Company will not be performing background checks on any of its team members or employees. The reception of a film is often tied very closely to the public perception of the team members and employees (i.e. director, cast, producers, company). While the company will hold its team members and employees to the highest standards of professionalism while making the film, if it is learned at any point that those team members were involved in inappropriate, immortal, unethical or illegal conduct in the past or after the creation of the film, it could affect the performance of the film in the marketplace.
Our future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business.
Reliance on management – except as set forth in this agreement, decisions with respect to the management of company will be made by the managers in the managers’ sole discretion. The success of the picture will largely depend on the quality of the management of the company. The managers, with the advice and assistance of other professionals, will administer all business aspects of the managers, the company and the picture. Although the managers believe that the managers have the necessary business and motion picture experience to supervise the management of the company, there can be no assurance that the managers will perform adequately or that the company’s operations will be successful. Purchasers of interests will receive an economic interest in the company, but shall not be participants in the management or the operations of the managers, the company or the picture. Accordingly, except as otherwise set forth in this agreement, an investor will have no right to vote on, or to veto actions of the managers, will have no creative control, and manager-approved actions may be approved despite the investor’s dissent from such actions. Neither the company, the managers nor any of the managers’ advisors have managed or produced a feature film previously, and no assurance can be had that their efforts will be successful for the picture.
Limited operating history – the company has been in existence for a very short period of time, and is subject to all the risks incident to the creation and development of a new business, including the absence of a history of operations and minimal net worth. Furthermore, the company has not produced or distributed a full-length motion picture. The company and the managers have, and will continue to, endeavor to employ or otherwise retain the services of those persons with the skills necessary to successfully produce and distribute a full-length feature film, but no assurances can be given that they will be successful in these efforts. 3. Managers’ conflicts of interest – the managers are not required to render exclusive services in connection with the picture or the company. The managers, the production team and the talent have interests in a variety of activities other than acting as managers to the company, including involvement with the production of other films. In addition, the managers, the production team and the talent may organize companies that are similar to the company in the future. The managers may be principals in, or have profit interest in, the company. Accordingly, conflicts of interest may arise in the allocation of the managers’, the production team’s and/or the talent’s time between the company and one or more of these other activities. Additionally, the managers may enter into services agreements with the company. The terms of such agreement may not be the result of an arms-length transaction, but be considered to be equal to, or less than, industry standards for the associated services rendered to the company.
Indemnification – under certain circumstances set forth specifically in article iv of the operating agreement, the managers will be indemnified by the company for any liabilities or losses arising out of the managers’ activities in connection with the company. Indemnification under such provision could reduce or deplete the assets of the company.
Working capital requirements and the potential need for additional financing – there is no assurance that unforeseen events will not occur, resulting in the need to raise additional funds beyond what the company and the managers project. Furthermore, companies with limited operating histories, such as the company and the managers, do not always use capital in the most efficient manner. Thus, the company and the managers may need to raise additional capital to fund future operations and to satisfy future capital requirements of the company. The failure to raise any additional needed funds could have a material adverse effect on the company and the managers. In addition, it is anticipated that raising additional funds will result in additional dilution of each offeree’s investment. Subject to the terms of the agreement, though the company and the managers do not anticipate that additional financing will need to be obtained, there can be no assurance that additional capital will not be needed.
Liability of members – members might, under applicable law, be liable to the company in an amount equal to any distribution made from the company to members, if, after distribution is made, the remaining assets of the company are not sufficient to pay its then outstanding liabilities, exclusive of liabilities to the members arising on account of their respective interests in the company.
Loss on dissolution or termination – in the event of a dissolution or termination of the company, the proceeds realized in the liquidation of assets, if any, will be distributed to the members only after the satisfaction of claims of creditors. Accordingly, the ability of a member to recover all or any portion of his or her or its investment under such circumstances will depend on the amount of funds so realized and the amount of claims to be satisfied therefrom.
Income tax consequences – there are various risks associated with the federal income tax aspects of an investment in the company which should be carefully considered by each prospective investor to determine whether an investment in the company is suitable for such prospective investor. Each prospective investor is urged to consult his or her or its own tax advisor with respect to the federal (as well as state and local) income tax consequences of an investment in the company.
Competitive industry – some segments of the motion picture industry are highly competitive. The company will be competing with the producers of other films in arranging for distribution in all available markets and media. In the distribution phase, competition will limit the availability of such markets and media required for the successful distribution of the picture. The picture will be competing directly with other motion pictures and indirectly with other forms of public entertainment. The company will compete with numerous larger motion picture production companies and distribution companies, which have substantially greater resources, larger and more experienced production and distribution staffs, and established histories of successful production and distribution of motion pictures.
Commercial success – the picture’s success is primarily dependent on audience acceptance of the picture, which is extremely difficult to predict and, therefore, inherently risky. Many films are produced each year and never released. Many films are released each year, which are not commercially successful and fail to recoup their production costs from united states theatrical distribution. Foreign and ancillary markets have therefore become increasingly important. Licensing of a motion picture in the ancillary markets is particularly dependent upon performance in domestic theatrical distribution. Neither the managers nor the company can predict the economic success of the picture because the revenue derived from the distribution of a motion picture (which does not necessarily bear any correlation to the production or distribution costs incurred) depends primarily upon its acceptance by the public, which cannot be accurately predicted. The economic success of a motion picture also depends upon the public’s acceptance of competing films, the availability of alternative forms of entertainment and leisure-time activities, general economic conditions and other tangible and intangible factors, all of which can change and cannot be predicted with certainty. Neither the managers nor the company can assure members that the picture will generate enough revenue to offset its distribution and marketing costs, in which case the company would not receive any net revenues for the picture.
Production – particularly as produced by independent filmmakers, each motion picture is a separate business venture with its own management, employees and equipment and its own budgetary requirements. There are substantial risks associated with film production, including death or disability of key personnel, other factors causing delays, destruction or malfunction of sets or equipment, the inability of production personnel to comply with budgetary or scheduling requirements and physical destruction or damage to the picture itself. Although some of these problems may be covered by company’s insurance for the picture, significant difficulties such as these may materially increase the cost of production or may cause the entire project to be abandoned.
Dependence on key personnel – the company’s future success depends, in significant part, upon the continued service of the individuals that constitute the production team and the managers’ advisors. Neither the company nor the managers maintains key person life insurance for any team member or employee. Furthermore, the company’s and the managers’ success is dependent on the ability of the company and the managers to attract top talent, both within the production team and the cast of the picture. The company’s and the managers’ inability to attract such talent or the loss of the services of one or more members of the production team could have a material adverse effect on the company’s and the managers’ ability to successfully produce and distribute the picture. Additionally, the company may elect to forego the purchase of a completion bond or other types of production related insurance for the picture, resulting in certain losses relating to any of the picture’s key personnel, equipment, locations and/or film footage being uninsured which could have a material adverse effect on the company’s and the managers’ ability to successfully produce and distribute the picture.
Labor disputes – there is no assurance that labor difficulties affecting production will not arise, including but not limited to union strikes. If such labor difficulties arise, film production and, hence, return to investing members could be delayed or diminished.
Audience appeal – the ultimate profitability of any motion picture depends upon its audience appeal in relation to the cost of its production and distribution. The audience appeal of a given motion picture depends, among other things, on unpredictable critical reviews and changing public tastes and such appeal cannot be anticipated with certainty.
Cost overruns – the costs of producing motion pictures are often underestimated and may be increased by reason of factors beyond the control of the producers. Such factors may include weather conditions, illness of technical and artistic personnel, artistic requirements, labor disputes, governmental regulations, equipment breakdowns, and other production disruptions. While the company intends to engage production personnel who have demonstrated an ability to complete films within the assigned budget, the risk of a film running over budget or of not being completed is always significant and may have a substantial adverse impact on the profitability of the picture.
Distribution – the profitable distribution of a motion picture depends in large part on the availability of one or more capable and efficient distributors who are able to arrange for appropriate advertising and promotion, proper release dates and bookings in first-run and other theaters. There can be no assurance that profitable distribution arrangements will be obtained for the picture or that the picture can or will be distributed profitably or that the picture will be distributed at all.
Long-term project – the production and distribution of a motion picture involves the passage of a significant amount of time. Pre-production on a picture may extend for two to three months or more. Principal photography may extend for several weeks or more. Post-production may extend for three to four months or more. Distribution and exhibition of motion pictures generally and of the picture may continue for years before gross proceeds or net proceeds (as defined herein) may be generated, if at all.
Foreign distribution – foreign distribution of a motion picture (i.E., outside the united states and canada) may require the use of various foreign distributors. Some foreign countries may impose government regulations on the investing members with this system is that such investing members, who have had their money at risk for the longest time, are at the tail end of the box office receipts chain. Thus, if the company, in negotiating a distribution deal, has to rely heavily on a participation at some defined level of the picture’s revenue stream, revenues to the company, and thus to investing members, are likely to be the last in line to benefit from such a revenue stream, if any.
Industry changes – neither the managers nor the company can predict the effect that rapid technological change, emerging distribution channels or alternative forms of entertainment may have on the company, the managers or the motion picture industry. The entertainment industry in general, and the motion picture industry in particular, continue to undergo significant changes, primarily due to technological developments. Due to rapid growth of technology and shifting consumer tastes, neither the managers nor the company can accurately predict the overall effect that technological growth or the availability of alternative forms of entertainment may have on the potential revenue from and profitability of the picture. In addition, certain outlets for the distribution of motion pictures may not obtain the public acceptance that is or was previously predicted. If certain distribution channels are accepted by the public, neither the managers nor the company can assure offerees that the company will be successful in exploiting such channels. Moreover, to the extent that other distribution channels gain popular acceptance, it is possible that demand for existing distribution channels, such as dvds, will decrease. If the company is unable to exploit new distribution channels to the same extent expected as existing channels. Company’s business, operations or financial condition could be materially adversely affected.
Picture’s liabilities – the company will actively participate in the production and distribution of the picture. Because insurance covering such liability may not be available at a reasonable cost, or may simply not be obtained, the assets of the company may be exposed to operating risks that may arise from the creation, exploitation and disposition of the picture.
Subject to the terms and conditions of this agreement, the managers have reserved the specific authority to enter into agreements on behalf of the company with motion picture or television studios, distributors and/or other third parties pursuant to which the company, in exchange for such studios’, distributors and/or other third parties’ assistance in producing, distributing and/or otherwise exploiting the picture, may commit to pay such parties out of revenues generated by the picture at a point in the picture’s revenue stream prior to company’s receipt of its gross proceeds. Such agreements may include, but are not limited to, flat fee arrangements, negative pickup deals or an outright sale of the picture, if in the judgment of the managers; such a sale would be in the best interest of the company. In addition, subject to the terms and conditions of the llc agreement, the managers have reserved the right (1) to produce the picture and seek the most advantageous distribution agreement for the picture, and (2) to enter into agreements on behalf of the company which provide that persons rendering services or other materials or facilities in connection with the development, production, distribution or other exploitation of the picture shall receive, as salary or other compensation, deferred amounts or a percentage participation in company revenue. Such reliance on the judgment and discretion of the managers place a greater emphasis on the skills and judgment of the managers, and the managers’ advisors and therefore makes it imperative that prospective non-managing members carefully examine the abilities of such managers and the managers’ associates before choosing to provide any subscription hereunder.
Distributions and liquidity - distribution of the company’s proceeds to the members will provide a primary source of distributable cash or securities to the members. The managers will have absolute discretion in the timing of such distributions, if any, subject to the terms and conditions of this agreement. There can be no assurance that there will be any distributions or that aggregate distributions, if any, will equal or exceed the members’ investment in the company.
An investor who purchases interests in the company should be aware that the investment in the company is highly speculative and that such investor risks losing his, her or its entire investment.
Illiquidity of investment – there is no public market for the interests and one is not expected to develop. Each investor should be aware that he/she/or it must bear the risks of an investment in the company for an indefinite period of time because any transfer, sale or assignment of the interests is subject to the consent of the managers in its discretion. Furthermore, the interests have not been registered under the securities act of 1933, as amended (the “act”), or any other applicable law, and therefore, cannot be sold and must be held indefinitely unless they are subsequently registered under the act, and any other applicable law, or, in the opinion of the managers, exemptions from such registration are available. Any such registration is unlikely to occur in the future. In addition, no sale, transfer or assignment of an interest will be permitted if, in the opinion of counsel for the company, such sale, transfer or assignment would violate the status of the original sale of the interests which formed the basis for the exemption from registration under the act, or any applicable state securities laws, pursuant to which such interests were offered, or cause a termination of the entity’s treatment as a company for federal income tax purposes. As a result of these restrictions, members may not be able to liquidate their investment in the event of an emergency, and the interests may not be readily accepted as collateral for a loan.
Inherent uncertainty of projections – the indicative cashflows and certain forward looking statements are based on certain assumptions and other information available to the managers. However, the underlying estimates, assumptions and future events are inherently uncertain, and unanticipated events may occur which would cause actual results to vary, perhaps materially from any forecasted results. Each investor should be aware that many films do not get released or if released are not commercially successful, and lose money. As a consequence, each investor should be aware that neither the company nor the managers guarantee or warrant any specific projected result of an investment in the company. Accordingly, investors should retain and rely upon the advice of their own professional advisors with respect to their individual suitability for an investment in the company and the tax consequences resulting therefrom. the foregoing list of risk factors does not purport to be a complete explanation of the risks involved in an investment in the company.
The Board of Directors
Managing Member @ Purple Envelope LLC
Managing Member @ Purple Envelope LLC
Past Equity Fundraises
Related Party Transactions
Outstanding principal plus interest
$352 as of 05/2019
0.0 per annum
Current with payments
President of Purple Envelope, LLC
Related party loan with no set repayment terms. The loan is intended to be repaid with film revenue.
Use of Funds
90K for Production, including "Above The Line" (i.e. Cast), production costs (crew, equipment, locations, etc) and post post production (editing the film)
24K for Digital Advertising
6K for Wefunder intermediary fees
250K for Production, including “Above The Line” (i.e. Cast), production costs (crew, equipment, locations, etc) and post production (editing and color)
82.5K for Advanced Digital Advertising (entirely in-house)
17.5K for Wefunder intermediary fees
Class of Security
Securities (or Amount) Authorized
Securities (or Amount) Outstanding
Form C Filing on EDGAR
The Securities and Exchange Commission hosts the official Form C on their EDGAR web site.
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