Manufacturing done in family-owned German lab and factory
Why investors us
$6,769,000 since our founding
Because they’ve made something that we would use everyday. When Tobias let us play with the Flow, we were amazed. It seemed so magical to swap songs – or adjust the volume - by waving a hand in the air. Plus, the tactile feedback we felt when we twisted the dial was German precision at its best… It made editing with Final Cut Pro fun! We never think of editing video as fun!
We also see a huge market for their long-term vision. It’s not the 2000 Flows sold to early adopter designers. It’s the furniture, lighting, sound, and device manufacturers that aren’t good at building interfaces, who've already reached out to Senic for help. Their expertise in interface design is impressive, as is the deep manufacturing expertise at scale in their family-owned factory. We're believers.
Our team grew up immersed around tools and raw materials. Our parents are carpenters, engineers and electricians. It is fascinating and inspiring to watch how unconsciously they use their tools and the beauty and quality that results from using them. Why can't interaction with the digital world feel the same way?
We experimented extensively in our quest to combine the physical and digital worlds. Our dream is to live in an ecosystem where technology naturally blends into our lives, allowing us to analyze, control and create in a fluid fashion. Flow is the first major step towards this goal and you are the ones who will enable it. From the bottom of our hearts, thank you so much. We promise to work harder and smarter than we can imagine.
What does your company do?
We build smart home controls, switches and sensors for people who care about Human Centered Design and Quality Made in Germany.
Where will your company be in 5 years?
One-Stop, plug & play, professional grade Smart Home System for Architects, Interior Designers and end-consumers who care about design, quality and Experience.
What Problem are you addressing
Traditional Building Automation Systems like KNX and Crestron have existed for over 30 years. These systems currently only be used in new constructions which allow for cables, require a system integrator who writes custom software and are quite expensive. That's why these systems are only used in new constructions with high budgets like mansions or large scale office buildings.
Cheaper, Do-it-yourself smart home system are great since they don't require a system integrator, can be used in existing buildings and are cheap. The problem here is that these devices don't meet the requiremtns for a professional system in which LED systems based on industrial standrads are used instead of screw in light bulbs. These systems are also cheap but don't meet the design and quality requirements of people who for example invest into design furniture. Architects refer to this problem to the middle market dilemma. They can currently not recommend a smart home system to their customers for premium residential apartments or small to mid size offices. What is needed here is a plug and play, professional grade system that costs only a fraction of the investment cost and that has a focus on quality and design.
In order to do this, a company needs to combine a lot of complex tasks into one cohesive experience similar to Apple. With our unique cross-functional background in Psychology, Industrial Design, Mechanical Engineering, Electrical Engineering and Computer Science, we're uniquely positioned to become global market leader in the middle market.
What are you building?
We focus on the interaction of people with their smart home and partner with other device manufacturers that we can control. The future of interaction in the smart home is multi-modal. The same way humans use multiple senses and abilities like speech, gestures and listening to discuss with other people, the interaction with the smart home will also combine different interaction ways. These include graphical user interace like an iPad on the wall which is best for visual information like seeing who's at the door. It will also include speech which is great when things are out of reach or your hands are full. The smart home will also include haptic interfaces like Switches and Remotes which is what we focus on at Senic. In psychology, the path of least resistance explains why people always choose a simple button to turn on the light for example and why they switch over to speech when the switch is out of reach. The simples and clearest way for people to control things is using their hands, the organ of our body with the most sensors. Apart of that, we also create small sensors that can do things automatically like turning on lights when you come home. Our platform is built on an open platform and our products can be used to control end-consumer devices like Sonos and Hue but also professional grade systems. With a strong background in Design and our family background of manfuacturing in Germany, we focus on well designed devices that are simple to use without distracting and are made of high quality that is built to last.
What is Nuimo Control
Nuimo Control is a simple remote to control multiple devices in your home like Sonos speaker and Philips Hue lights. Simply come home and push the center button to start playing music. An analog dial made from an industrial grade ball bearing gives you smooth feel for music volume. The integrated touch surface allows you to skip songs but also save 3 of your favorite artists or stations. A 9x9 LED matrix gives you some basic visual feedback. By swiping down, you can switch through different speaker groups or to different devices like lights.With it's intgrated magnets you can also place Nuimo Control on your fridge or on any wall using the included wall mount. The device was made from the highest quality materials in Germany. It uses a glass beat blasted alumnium ring, double hardeneded acrylic glass and has the perfect heft to it. By combining new manufacutring techniques and standing next to every machine we were able to secure the German Design Award and Red Dot Design Awared. Nuimo Control was designed to seamlessly fit into your home like a piece of design similar to your favorite peace of furniture.
What is Nuimo Click
Nuimo Click is our second product. With this product, we wanted to create a lower entry product that is designed to go into every room of your home. One of the core values is that Nuimo Click is a wireless switch that uses Energy Harvesting. By Clicking any of the buttons, you create enough energy to send a wireless signal to speakers or lights. This means no batteries and no charging, ever. The technology we're using is in collaboration with a Germany Science based and is used in new, professional constructions such as airports by now. This is great for builders since they don't need to pull any more cables through walls but also end consumers since they can have a simple control for their music or lights without worrying about battery life. Nuimo click was designed to be a simple control that can be used by the entire family and friends.
Do you have competition?
There are three markets in the smart home sector. Traditional systems have existed for thirty years. Low End DIY Systems have been growing for the last 5 years. There is currently no smart home system that meets the requirements for the middle markets which requires a combination of professional grade hardwre, consumer grade software, User Experience, Design, Elctrical Engineering and High Quality Mechanical Engineering along with access to end consumers as well as professionals like Architects.
Why are you the guys to make this happen?
Our families come from backgrounds in hardware manufacturing and traditional building automation systems with more than 50 years of experience.
We know what the problems and challenges in the market are.
What is needed is a so called "complex integration" of various disciplines such as industrial design, electronics, software and psychology; similar to the way Tesla or Apple have succeeded.
We have proven that we are one of the few times world wide that combine these disciplines and execute with high speed and quality.PartnershipsSpeed
How will my life change when Senic is everywhere?
Soon we’ll get all the benefits of technology without all the negative distractions - the environment will respond seamlessly to your needs. Imagine this: lights turn on as you stir in bed and your morning music will fades in as you swipe the bedside table. The bathroom mirror will illuminate and display the time, your schedule, and a few critical emails as you walk through the door. The kitchen window will display the day’s weather, and the table will have the news embedded with the swipe of your hand.
Technology will move from the foreground as we see it today, and blend with our environment to enhance our connection to it. We’ll be able to focus because every decision and action will require less - fewer buttons and fewer apps. Just a single swipe, or tap of the finger. Everything will be integrated, every interaction will be more natural.
What do you want to use the money for?
We need to hire two people immediately - two software engineer and an operations manager. Another sales person would be also be fantastic to help lock down more partnerships.
Do you know what the next product will be?
Yes, we have some very exciting products and big partnerships in the pipeline.
When will your products ship
Nuimo Control and our bridge are on the market now. Nuimo Click will come onto the market in October. More products are planned for 2019.
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