What they do: Second Measure uses the data of billions of credit card transactions to analyze macroeconomics trends in real-time. Their dataset covers more than 1% of all U.S. consumer spending to monitor the live performance of public and private companies. Why it’s a big deal: Investors need insights as fast as possible, but typically wait hours for company news or months in the case of quarterly reports. With Second Measure investors can see how their investments are doing in real-time. Second Measure can provide information like Netflix’s retention last month or how many Lyft riders simultaneously use Uber.Venture capital firms and hedge funds spent over $4 billion last year on ‘late’ research. Second Measure is the first analytics platform that measures company sales performance as the sales are being transacted — right now.
A testament to the strength of Second Measure (YC S15) and their data analysis product is the fact that, after backing the company, Y Combinator was so impressed that they became paid users of the product themselves and are now using it to help inform their own future investments.
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