Modbook: We make the Mac tablets that Apple won't

Andreas Haas

CEO & Lead Engineer

Andreas held various leadership positions at Apple in Europe, including the Newton Systems Group. He launched the first Mac-based tablet and has over 20 years experience in Mac hardware solutions.

Steve Wozniak

Board of Advisors

Steve is a trailblazing figure in the world of technology and the legendary co-founder of Apple. As our very special Tech Advisor, he is an invaluable fountain of technological insight.

Roberto Menichetti

Board of Advisors

Roberto has extensive experience in creating engaging designs and building internationally recognized brands, including Jil Sander, Burberry and his own brand, Menichetti.

Investor Q&A

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What does your company do?

Architects, designers, and animators are just a few of the over 369k creative Mac professionals buying tablets in 2017 for a lot more than email and internet access. These users need the power, performance, and portability of a laptop but also require advanced pen capabilities to draft, design, and create wherever they are. No single system has existed with this unique combination — until now! The upcoming Modbook is for Mac users demanding the best creative computing tool in the world.

Where will your company be in 5 years?

With your support, Modbook will become the go-to solution for Mac creative professionals seeking pen, power, performance and portability in a single package, as well as anyone who simply demands the most from a portable Mac tablet. By supporting the mobile community of creatives with tools that empower them and deliver them a life without compromise, we are in a position to seize this growing $1.9 billion market opportunity.

(pdf download) What's the "Offering PitchDeck" document about?

This PDF is our investor slide deck, structured more traditionally with sections about the Market, the Problem, the Solution, etc. Click here to download.

(pdf download) What's the "Offering Terms" document about?

This PDF is our investor slide deck highlighting the financially relevant terms of our campaign. Click here to download.

(pdf download) What's the "In-Depth Apple" document about?

This PDF is a supplemental slide deck, with more in depth information, on why we believe that it is Apple itself which both creates and protects our niche. Click here to download.

(pdf download) What's the "In-Depth Wacom" document about?

This PDF is a supplemental slide deck, with more in depth information, on why we believe that WACOM is not a competitor but rather proves our assertion that the market we are after is a lucrative business opportunity. Click here to download.

(pdf download) What's the "In-Depth Modbook Marketing Strategy" document about?

This PDF is a supplemental slide deck, with more in depth information, on how we intend to meet our sales targets. Click here to download.

(legal disclaimer) Forward-looking statements

The offering materials on this campaign page may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These forward-looking statements are based on the beliefs of, assumptions made by, and information currently available to the company’s management. When used in the offering materials, the words “estimate,” “project,” “believe,” “anticipate,” “intend,” “expect” and similar expressions are intended to identify forward-looking statements, which constitute forward looking statements. These statements reflect management’s current views with respect to future events and are subject to risks and uncertainties that could cause the company’s actual results to differ materially from those contained in the forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The company does not undertake any obligation to revise or update these forward-looking statements to reflect events or circumstances after such date or to reflect the occurrence of unanticipated events.

(business model) How do you know there is demand for a high-end Tablet Mac solution such as your upcoming Modbook Pro X?

To verify and prove the fit between our upcoming Modbook Pro X and our target market, we ran a overwhelmingly successful Kickstarter campaign based on an early stage of the Modbook Pro X development project. Even though market exposure was severely limited through the Kickstarter platform and essentially no real marketing or sales efforts expended,the campaign still generated nearly $400k in 30 days, exceeding its goal at 269% and taking spot #100 of all successful tech projects (#350 out of all 172,982 projects) at the time

(business model) What is the exit plan for your investors?

We have set our year-over-year unit sales targets within proven performance benchmarks I have previously achieved. This will not only allow us to pace our growth at levels I have successfully managed before, but reaching our revenue milestones set conservatively will also clearly demonstrate the business potential of our market niche and more importantly, substantiate the even bigger market opportunity left un-captured. It is our strong belief that this will attract the attention of larger players looking to bolster their existing market share or expand into ancillary markets by acquiring our company. We have designed this exit strategy and its metrics under the guidance of one of our advisors, who is also a senior advisor to the HP Mergers & Acquisitions Board. Accordingly we would expect to see any such anticipated acquisition to be priced at a multiple of our targeted revenues, which in turn would achieve for our investors a high ROI at several multiples of their initial investments.

(business model) What is your relationship with Apple?

Right from the start, all the way back in 2007, Apple embraced my vision by initially signing me on as an Apple Proprietary Solution Provider and subsequently transitioning me into an Apple Premier Developer. Today I am proud to count Apple amongst my oldest customers purchasing my Modbook solutions. Being a respectful Mac citizen and keeping our solutions 100% Mac Developer guidelines compliant not only earned us our accepted place in the Apple ecosystem, it also ensures that our Modbook tablet computers support all macOS applications right out of the box - if it works/runs on an Apple 15.4-inch Retina MacBook Pro before we transform it, then it will equally run on it after we transformed it into a Modbook Pro X

(business model) If Apple doesn't license its operating system, how are you building your macOS tablet solutions?

We are to Apple like what Shelby was to Ford or AMG was to Mercedes in the car industry - an aftermarket, in our case Macintosh conversion, solution provider. Since the introduction of the original Macintosh in 1984, companies (other than Apple) created legal macOS solutions either by producing Macintosh clones or manufacturing Macintosh conversions. The former requires a license from Apple, the latter require the purchases of 100% genuine Apple Mac computers which are then "converted" and sold as aftermarket solutions. Macintosh conversions are protected by laws in the US (First-sale doctrine) and most other countries that naturally allow the owner of a product, once acquired, to dispose of it whichever s/he sees fit.Every Modbook tablet mac solution is essentially an enclosure conversion of a previously purchased 100% genuine Apple MacBook/Pro. Because the entire Mac computer (minus the original enclosure and a few other parts no longer needed) is retained within the converted solution, its Mac operating system also remains 100% compliant with its OS license agreement terms. Not only does this keep the entire solution top-to-bottom in a safe legal harbor, it is also the reason for the core Modbook rule for Mac compatibility: if it works/runs on the MacBook Pro before we transform it, then it will equally run on it after we transformed it into a Modbook.I introduced my first commercially available Modbook as a Macintosh conversion solution in 2007 and right from the start, Apple embraced my vision by initially signing me on as an Apple Proprietary Solution Provider and subsequently transitioning me into an Apple Premier Developer. Today I am proud to count Apple amongst my oldest customers purchasing my Modbook solutions.

(business model) Your products depend on MacBook Pro base systems made by Apple, with no influence over their related life cycles. How do you address the risk of aging inventory?

Counterintuitively, in an industry that has essentially moved all its manufacturing to Asia, we plan to address the risk by producing our products right here in the United States, with our own special brand of Just-In-Time manufacturing. It relies equally on the unique hardware abstraction layer design we developed for our Modbook product line, as well as on our location in Southern California where we are able to tap into the same wealth of advanced aerospace engineering and production capabilities on which other inspiring ventures like SpaceX are building their successes. Here we have created a networked supply chain that is both highly capable, scalable, and most importantly quickly adjustable. Every customer purchase is to be sourced out of our just-in-time manufacturing pipeline, and built-to-order, within 10 days or less from order (and payment) placement, keeping our inventory at minimum levels both in parts as well as tied up cash. We believe this, combined with a hardware abstraction layer designed into our product, eliminates the risk of obsolescence and enables high adaptability (av. 60 days) to the regular (about every 6 months) hardware updates we see in our industry. We expect the combination of advanced design, plugged into local US-based production, to allow us to efficiently and expediently include new features and updates Apple regularly phases into its MacBook products. This is designed to continuously enable us to take full advantage of the technology lead Apple is bringing to our products like the revolutionary Touch Bar we’re incorporating into the upcoming Modbook Pro X. While tablet PC makers compete with each other on the performance levels set by Apple's iPad/Pro, we build our tablet Mac solution upon one of the most powerful laptop computers on the market. Turning potential obstacles into advantages not only improves your business opportunities, but it also creates barriers for potential competitors.

(business model) Why is Apple not going to compete with you?

We strongly believe that Apple will not address our niche for the foreseeable future for the following two main reasons: One(1) – It would be utterly incompatible with their product strategy (not marketing strategy, which could be much more easily adjusted). Making a macOS X-based tablet would mean Apple would have to abandon their extremely successful and deeply ingrained platform strategy of splitting their mobile offerings into macOS-based notebooks vs. iOS-based iPhone/iPad tablets. Clearly separated through their distinct interface paradigms (mouse/trackpad on macOS and touch on iOS), Apple has carefully crafted their feature sets and positioning so as to complement and integrate with each other, and not overlap. This has arguably enabled Apple to become most if not the valuable company on the planet. However, it is also this strategy that creates the need for our products in the first place. Two(2) – The niche is too small Just in the last year, Apple generated an estimated $220bn in revenues from over 200m happy customers, whereas our niche represents only a fraction of 1% of their business, and not even that. It is a $1.9bn revenue potential only for us, but not for Apple. We sell transformed Apple base systems, and for every Modbook we sell, we also sell one MacBook for Apple. So Apple would only stand to gain just over half (~$963m) of that potential, hardly worth sacrificing Apple’s competitive advantage over the PC industry (vs. Windows/Android one-OS-fits-all model). As such, we believe that it is highly unlikely that Apple will pursue this, or as Apple CEO’s Tim Cook says: “Apple feels strongly that customers are not looking for a converged Mac and iPad”

(business model) Why aren’t other companies competing with you? Do you have any barriers, such as IP to protect your business?

Currently the protection of our market niche from potential competitors is centered around our unique approach to creating our products. Our Modbooks are, in essence, Macintosh conversion kits that transform genuine Apple MacBook Pro laptop computers into pen-enabled Mac tablets. This not only makes us unique (which is alway valuable) but also makes it exceedingly hard for traditional PC manufacturers to copy us. Most every other PC manufacturer relies on mass production out of asia to build most, if not all, of their component parts in large batch numbers, filling their inventories to last months at a time. Large inventories work fine, if you have a license to build the entire computer, top to bottom. Most every single PC manufacturer today is using this business model, based either on a license from Microsoft (for making Windows PCs) or Google (making Android computers) or any of the UNIX/LINUX systems and their respective licensing models. However, Apple does not license its Mac operating system. The only way to legally create a macOS based computer solution, is by way of producing a Macintosh conversions that will transform a genuine Apple computer into something else, in our case, a Mac pen-tablet computer. Large inventories for conversion kits are a very (very) bad idea. The moment there is a change in the product for which the kit is designed, and we see Apple (like most every other PC manufacturer) update/change their products every 6-12 months, that inventory has just become obsolete and the associated capital expense is on a fast-ticking timer to depreciate or be lost. We spent a long time trying different approaches, product designs, and manufacturing process combinations, until we developed our very own, proprietary version of Just-In-Time manufacturing, with under 10 days in inventory for the current Modbook Pro, and an expected 6 days in inventory for the Modbook Pro X. Using a 100% US-based manufacturing and assembly line, we believe to have worked out not only how to build one or a handful of conversion kits for one particular Apple computer, but do so for a line of Apple products and on a commercial production level scale. This is what constitutes our key barrier to entry anyone looking to enter our market space and compete with us would have to overcome. Of course, in the longer term, once we launched the Modbook Pro X and begin building out our product roadmap, we do plan on adding certain patentable processes and features to our products and build out our intellectual property portfolio.

(business model) Why would users want to spend the money on your all-in-one pen-enabled Modbook, rather than making do with "almost" workaround solutions?

Modbook’s products are sensibly priced to the same combined cost of the patched-together “almost” solutions they are designed replace. We are not making a VW Beetle for the mass market, we are building the equivalent of a Ford F-450 Super Duty Pickup Truck with the full SuperCrew cabin, V8 engine, and the extra long truck bed. That vehicle makes little sense for the vast majority of car buyers, but the professionals whose livelihood depends on it, couldn’t imagine making a business investment in anything else.We created Modbook Inc because we believe that “almost” solutions should never be the only choice for any professional. Creative professionals need a tablet for more than standard office software and content consumption. For them, a pen is an essential part of their creative process. They need a tablet to act as a full-featured, professional desktop with workstation-level performance to run power hungry creative software applications. Their desire to combine pen capabilities of the iOS platform or a Windows-based pen tablet with the power, performance and portability of the macOS platform, force creative professionals to patch together an “almost” solution and force their workflows around it. When creatives need pen capabilities and the power, performance, and portability of the macOS platform, Apple recommends purchasing a Mac for the creative pro apps and for pen use, either an iPad or a third-party solution such as a windows based tablet, and using all of them in tandem. Such “almost” solutions leave creative professionals on their own to build, maintain, and troubleshoot the most critical links in their workflow. For creative professionals, inefficient workarounds, forced upon them by their “almost” solutions, hinder their workflow performance, as well as their ability to effectively and efficiently work in the highly mobile environment their clients demand. Creatives are generally being paid by the deliverables they produce, not by the time they spend working on them. Any factor that streamlines their workflow will directly impact their profitability and livelihood.

(business model) What is the story behind the the Modbook Pro?

The Modbook Pro was never intended to propel our company out of its pre-revenue startup stage. Instead we conceived it to be limited, short production runs to evaluate and fine tune both our technology and business model development effort. Nevertheless, with essentially no real sales and marketing efforts behind it, and more of a build-it-and-they-will-come approach, the Modbook Pro captured nearly half of its total $1.3 million revenues to-date within its first 4 months of shipping. Imagine what we can achieve when we launch the Modbook Pro X with a full marketing campaign behind it. However, selling the Modbook Pro and doing it the way we did, was a critically important milestone in getting both our upcoming first truly commercial product, the Modbook Pro X, as well as our company ready to break out of our startup stage. For example, we used the Modbook Proto develop, test and improve (amongst others): (a) production technologies developed on the road to the Modbook Pro X, such as using sheet metal forming with secondary machining processes to simplify product design (only two enclosure parts are visible from the outside) and achieve cost reductions through the process (we’re not using this process with the Pro X) (b) product design features to simplify the final assembly and reduce the amount of artisanship needed for a successful build, such as spinning off the User Interface (UI) Panel assembly into an entirely supplier manufactured component which can be drop-in assembled (we are doing that with the Pro X, too) (c) product features to achieve certain functionalities, such as the rubber gasket around the UIPanel waterproofing the top surface to facilitate easy cleaning (the Pro X is using a seal too, but the gasket is no longer visible around the UIPanel) (d) online assets to allow for maximum availability (i.e. no un-planned downtime), scalability (i.e. service choices, dimensioning), and reach (i.e. CDN) (e) a reliable online store for countries worldwide, in multiple currencies with different prices for different countries ...and every other aspect of producing, marketing and selling high value product to our target audience we could think of, and those we would (and did) only become aware of by actually encountering them, such as the challenges in realizing the business opportunities requiring financing (leasing) options suitable for our target customers. Due to the inherent limitations of the Modbook Pro’s short production runs we restricted any marketing and sales efforts we did temporarily undertake to only those needed to build and test the adjacent business aspects

(business model) The Modbook Pro X has been a long time coming. Tell me more about your journey.

My journey to make a commercially viable Tablet Mac started in August 2004 when I realized that Apple would not be making them, both then and for the foreseeable future. The first company I built to commercialize a tablet mac solution was indeed successful with the 1st Generation Modbook for 4 years (2006 to 2010). Unfortunately, the company was unable to build on its success because it became a victim of the financial crisis which forced its foreclosure and subsequent dissolution. That was a completely separate company. When I founded Modbook Inc in 2012, I started over from scratch. I didn't have to worry about previous intellectual property because there wasn't any (other than the trademark "Modbook" which we purchased from a third party that had acquired it from the previous owner). As a Macintosh conversion solution, the "secret is in the sauce", meaning it is the sum of the processes building the business model that makes the solution. While the market had proven to crave my 1st Generation Tablet Mac, the business model I used during those first 4 years, wasn't able to weather the financial crisis. So, with a clean room design approach, but also with the benefit of 20/20 hindsight, I carefully developed over the past 5 years a new business model which incorporated all of the lessons learned. I believe that the Modbook Pro X is going to be the best macOS tablet ever, with a keen focus on the needs of our target audience , but I also hardened our business against the outside factors that halted my previous success in its tracks. As they say, if at first you don’t succeed… :-) With the above in mind, I believe this is indeed the time to become an investor in Modbook Inc.. You get the benefit of us having previously spent a lot of time and a good amount of money, to figure out, not in a lab, but through actual on-the-ground experience, that there is a sizable market, what our target customers in that market want, and how to make & get it to them in the most profitable and risk-averse way.

(angel investor) What is the problem Modbook addresses and the customer segment we are targeting?

iPads and most other tablets are made for mainstream users mainly consuming content. However, our target prospects, creative and power/performance dependent users, are not at all like most computer users. Not only must their solutions run standard office software, they must also simultaneously power mission-critical, professional creative applications (i.e. for architects, engineers, designers, animators, etc.). This requires full-featured, pro desktop apps AND workstation-level performance.This is highly relevant to our target customers because all available solutions only "almost" support their workflows, directly and negatively impacting their earning potential as it is tied into their ability to efficiently produce the deliverables their business is built around.

(angel investor) What is your solution and customer value proposition?

We make the macOS tablets Apple won't — pen-enabled, tablet-to-laptop convertibles for power and creative Mac users hungry for the portable workstation-class performance no iPad can offer. Our Modbook Pro X is an enclosure Macintosh conversion that transforms a top-of-the-line Apple Retina 15.4-inch MacBook Pro into a 2-in-1 convertible, pen-enabled Mac OS X tablet/laptop. The ultimate tablet computer, the Pro X offers a crisp 15.4-inch Retina-display screen, massive power and pro-quality graphics, pen and tablet performance for any mobile-oriented power user.The Pro X streamlines its user's workflow fluidity and maximizes their achievable productivity and business success.

(angel investor) What is your go-to-market strategy?

Initially we intend to drive our core B-to-C business by building out our existing eCommerce platform that has shipped to-date into 70 countries. We plan to adopt Inbound Content Marketing mapped to the Buyer’s Journey as our primary marketing strategy. Our own online presences are to be complemented by branching into other online marketplaces (“OMs”) such as Amazon and Google Shopping to widen our visible footprint in the market and take advantage of the OMs’ value-add-ons such as incentive programs, payment options and plans.Finally we intend to engage the worldwide Apple Consultants Network (there’s over 3,000 in the US alone) to win them as multipliers to help propagate our solutions in the Mac market.

(angel investor) What is your business model/monetization strategy?

We are to Apple like what Shelby was to Ford or AMG is to Mercedes in the car industry - an aftermarket transformation / modification kit/service/provider. We take an original Apple MacBook Pro base system, disassemble and then reassemble it with our enclosure Macintosh conversion kit, transforming a 15.4-inch Retina-display MacBook Pro notebook-style computer into a 15.4-inch pen tablet-style Modbook Pro X. The kits will be complemented by suitable accessories and warranty/protection service plans. Pricing starts at $2,499 for the Modbook Pro X kit plus $2,499 for the Mac system.

(angel investor) What is your competitive landscape?

Our niche exists due to Apple’s deeply ingrained strategy of splitting their offerings into sharply delineated macOS computers vs. iOS iPhone/iPad tablets. Clearly separated through their distinct UI paradigms (mouse on macOS vs. touch on iOS), Apple has carefully crafted their feature sets and positioning to complement each other, and never overlap. This is arguably one key for Apple being one of the most valuable companies on the planet, and the key barrier preventing Apple from entering our niche. Furthermore, we believe that with ~46% of our revenues already going to Apple (every sold Modbook contains a sold MacBook) the resulting revenue opportunity of only ~$960m is simply too small to justify upsetting Apple’s successful $200bn macOS and iOS business.

(angel investor) What is your competitive advantage?

Apple doesn’t license its platform(s). We use only 100% genuine Apple base systems. We are not only not competing with Apple, this unique constellation and our place in it, puts us on Apple’s side and constitutes a massive competitive advantage over every other potential competitor in the market place. Having been involved with Macintosh conversion kits since their earliest incarnations in the early 90’s’, we believe that our team is uniquely positioned to take full advantage of a significant head start in solving the challenges inherent with creating a hardware conversion kit for an industry undergoing bi-annual innovation cycles.

(angel investor) Why did you provide nearly 5% of your company's equity as stock options to the backers of your Kickstarter campaign?

Our Kickstarter backers have been instrumental in our success to date. In fact, it is fair to say, that the Modbook Pro X, our upcoming flagship product, has been built with their input and advice, and upon their continued support and patience.Acknowledging their important role we decided to share our potential future success with all Modbook Pro X reward backers (pledges of $1,999 and above) by creating the Kickstarter Option Pool. Each participating backer received Non-Qualified Stock Options proportionally based on the amount of their individual pledges, in addition to the Modbook Pro X rewards they will receive once customer shipments begin.

(product) Will the Modbook run Windows using Bootcamp?

The simple answer is yes. We are using only genuine Apple 15.4-inch Retina MacBook Pro as base systems. Apple has built the ability to natively boot Windows 10 into every current Mac through the Bootcamp app, and thus the core Modbook rule for Mac compatibility applies here as well: if it works/runs on an Apple 15.4-inch Retina MacBook Pro before we transform it, then it will equally run on it after we transformed it into a Modbook Pro X.

(product) When will touch be introduced onto Modbooks?

Apple has tied touch exclusively to its iOS platform because it is a good fit for the limited input capabilities available on an iPhone or iPad. However, for creative professionals, a screen sensitive to touch gets in the way more often than not when working with a pen. Driven by feedback like this, we have made it our first priority to provide the best pen input experience possible. We will continue to closely listen to our customers when deciding on which future features to develop and integrate.

(product) Does the Apple Pencil work on a Modbook?

No, it does not. The Apple Pencil, designed to work as a finger-replacement on touch screens, is not compatible with the advanced pen technologies deployed in the Modbook/Pro/Pro X.

1	$1.6 million in funds raised to date
2	Modbook is the only maker of Mac tablet computers on the market
3	$2.8 million in orders generated by previous generation Modbook Pro
4	$403,824 raised through our Top 100 Kickstarter success
5	Installed base of over 3,000 Modbook users in 70 countries

1	Investment in the Company is suitable only for individuals who are financially able to withstand total loss of their investment. While the Company has developed a business plan it believes in good faith has a reasonable chance of success, the projections made by the Company are ultimately speculative and involve the possibility of a total loss of investment, due to any number of considerations.
2	The Company is relying on Just-in-Time manufacturing to efficiently manage its cash flow and avoid tying up monies in production parts that could become obsolete when third parties whose products the Company relies upon are updating their products. The Company is targeting completed products to remain less than 8 days in inventory and is accordingly planning manufacturing based on its sales forecast. This may cause the Company to lose out on sales due to a potential inability to sufficiently scale manufacturing to timely respond to unexpected demand or fill large unit orders. This also prevents the Company from engaging with certain sales and distribution partners that would require the Company to carry inventory at such partner, which could negatively affect the Company's ability to penetrate certain target markets and achieve its goals in such markets.
3	The Company's products require for their basic function certain third party products, including but not limited to certain models of the MacBook Pro product line from Apple Inc. Such third party products undergo changes from time to time, in which case the Company's products may no longer function with such changed third party products. In such an event, the Company will have to invest in research and development to restore its products' function and interoperability with the changed third party products. Such required restoration may cause delays in product availability or even require the termination of products where such restoration is not feasible, either which in turn may cause a material adverse effect on the Company’s results of operations and financial condition, and the Company may not be able to achieve its goals.
4	The Company's core product line are macOS-based tablet computers. This type of computer is not currently offered by Apple Inc. and Company's management is satisfied that this situation will not change in the foreseeable future. However, sales of the Company's current core product line would be subjected to material adverse effects should Apple Inc. launch a competing macOS-based tablet computer.
5	The Company is comprised of a small but highly skilled team. The loss or death, especially of Andreas Haas (CEO / Lead Engineer) could severely impair the company’s ability to implement their plans.
6	The Company could be harmed in the event of the death or disability of Founder Andreas Haas. Likewise, key team members could leave or become unable to serve, decreasing the Company’s ability to achieve its goals. The Company has engaged global resources for some of its components. Political risks, natural disasters, communication outages and other factors can make team members or key suppliers unavailable or otherwise impact our ability to keep operating at projected efficiencies.
7	In order to successfully execute its business plan, the Company is dependent on its founder, management, and sponsors in combination with attracting, recruiting, developing and retaining qualified personnel to meet its growth goals. Retaining qualified personnel or locating and hiring replacements, if any, could be costly and may require the Company to grant equity rewards or incentive compensation, which could have a materially adverse effect on the Company’s financial results and any potential investment. Any loss of any such persons through untimely death, unwillingness to continue or other unidentified conditions, could have a materially adverse effect on the company and its business.
8	The Company will allot some portion of the proceeds from the offering for unspecified working capital. The proceeds from the offering could be used by the Company in the ways management deems most effective in meeting the Company’s goals. This means that although the Company definitely has plans for the proceeds (focused on marketing, sales, product launch, and expanding product lines), the Company will ultimately have the discretion to allocate the proceeds as it sees fit and the Company has chosen not to limit the Company’s use of the funds to specific areas that investors could evaluate. A use of proceeds that does not further the Company’s business and goals could harm the Company and its operations, and ultimately cause an investor to lose all or portion of his or her investment. Accordingly, any portion of the proceeds from this offering could be used for the purpose that the Company deems to be in its best interest in order to address new opportunities and changed or unforeseen circumstances. As a result, the Company’s success will be substantially dependent upon its discretion and judgment with respect to application and allocation of such portion of the proceeds in the manner that the investors do not agree and investor may have no recourse.
9	Revenue projections for the Company may change or be diminished. The Company’s success depends mainly on its ability to collect revenue from the sale of its to be newly launched product and other developing product lines. The company may generate but retain some or all of the earnings for the development and expansion of its business and product lines accordingly, and choose not to make distributions to the shareholders. If the Company does not generate enough revenue, its business, financial condition, and operating results will be materially adversely impacted.
10	Fluctuations and uncertainty in the broader economic climate could have an adverse effect on consumer and business confidence, limiting non-critical expenditures and affecting the Company’s revenue. It is possible that increasing financial pressures and other economic factors (such as rising healthcare costs, declining incomes, increasing unemployment, tax increases and projected rising interest rates) may limit the income required to purchase high-performance technology and may adversely affect both business and customers’ confidence and willingness to spend. Any of such events or occurrences could have a material adverse effect on the Company’s financial results and on the investor's investment.
11	An increase in the cost of components and/or raw materials could affect the Company’s profitability. Commodity and other price changes may result in unexpected increases in the cost of specific components, raw materials, glass and other materials used by the Company. The Company may also be adversely affected by shortages of components or raw materials. In addition, energy costs increases could result in higher transportation, freight and other operating costs. The Company may not be able to increase its prices to offset these increased costs without suffering reduced volumes, sales and operating profit, and this could have an adverse effect on the investor's investment.
12	Even if the Company reaches or exceeds its revenue goals, and the investor wants immediate access to the then net worth of the investment, the investor may need to wait until a liquidity event, and there are no guarantees one will occur.
13	Most markets, including the market for technology companies, are not predictable. While we may be able to sell the company for its technology, business model, intellectual properties, team or other factors, there is no guarantee that it will become profitable or that it can or will be sold. Even if a sale does occur, there is no guarantee that investor returns will be positive, nor sold for an amount that allows the investor to recoup their investment, or make a profit.
14	An investor may not realize a return on their investment and could lose their investment. Investors should carefully review this Agreement and these Risk Factors and consult with their attorneys, tax advisors, and/or business advisors prior to participating in this offering.

Holder	Securities Held	Voting Power
MSW Investments LTD	511 Voting Common Stock	39.6%
Haas Living Trust	620 Voting Common Stock	48.0%

Date	Amount	Security
	$53,459	Priced Round
12/2015	$516,230	Priced Round
04/2013	$865,648	Priced Round

$100,000	We intend to use the funding to move the Modbook Pro X into pre-production, and cover key business cost for marketing, fundraising advisors, and legal.
$200,000	We intend to use the additional funding to complete pre-production on the Modbook Pro X, expand our sales support and marketing teams for the US product launch, and general working capital.
$400,000	We intend to use the additional funding to produce and ship the Modbook Pro X, build our B-to-C sales team and launch our marketing campaigns associated with the US product launch..
$600,000	We intend to use the additional funding to increase our marketing efforts for the product launch in the US, build out our B-to-B sales and customer support teams, and fund the marketing efforts associated with expanding the product launch worldwide.
$1,070,000	We intend to use the additional funding to build-up a launch inventory ahead of the product launch and for the 2017 year-end/holiday season. In addition we would invest in certain select production equipment to bring the manufacturing of some parts in-house, reducing our cost-of-goods and increasing our profit margin.

Class of Security	Securities (or Amount) Authorized	Securities (or Amount) Outstanding	Voting Rights
Non Voting Common Stock	3,000,000	739,321	No
Voting Common Stock	3,000,000	1,292,218	Yes

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Invest in the Future

One Company Can’t Possibly Serve Everyone

Let’s Tear Down The Old Paradigm…

...By Challenging the Status Quo....

… And Together, We Can Establish A New Paradigm.

Use of Funds

HOW WE DO IT

Building A Very Special Mac, Like Shelby did for Ford!

MODBOOK PRO X, PUSHING THE LIMITS OF TABLET COMPUTING

Supercharging Creative Productivity

Revolutionary Apple Touch Bar

Multi-function Touchpad Remote

Unparalleled Versatility

MAC TABLET DEMAND IS GROWING

High-end Creative Pen Users vs Solution Revenues

Historic Kickstarter Performance for Modbook Pro X Pre-launch

Post-Funding Targets for Commercial Modbook Pro X Launch

OUR JOURNEY SO FAR

“BECAUSE THE ONES WHO ARE CRAZY ENOUGH TO THINK THEY CAN CHANGE THE WORLD, ARE THE ONES WHO DO.”

Investor Q&A

Financials

At a Glance

Risks

Details

The Board of Directors

Officers

Voting Power

Past Equity Fundraises

Outstanding Debts

Related Party Transactions

Use of Funds

Capital Structure

Form C Filing on EDGAR

First Pre-Production Parts

Thank you all for joining!

Last Day, don’t miss out!

One more week… The Final Countdown has begun!

Fantastic!!! Thanks for helping us blow past our target offering goal...

Happy Black Friday - Adding $300, $600 and $900 vouchers

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What people are saying

Notes from investors

In the news

Andreas applied to Wefunder

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MODBOOK PRO X,
PUSHING THE LIMITS OF TABLET COMPUTING

Join 299,464 investors who funded 310 startups with over $111 million¹