|1||COVID is rocking the music industry - we’re keeping the music alive for artists and fans.|
|2||Our unlimited live music & nightlife subscription service will fill the large post-COVID demand.|
|3||Support us in producing hundreds of concerts that we monetize through subscriptions & sponsorships.|
|4||Disrupt the outmoded behemoth that is the music industry & simplify the music value chain.|
|5||There's no burn rate; We are cooperative revenue share business.|
|6||Live music is fun. Artists get screwed. By helping us, you help more artists make art for the world.|
What if we could do all the stuff the intermediaries of the music industry do, but as one cooperative unit that shared resources and revenue, in order to support independent artists and create abundance for all?
What if independent artists could work together under a centralized community organization and leverage their collective strength in order to all grow and succeed together? And what if every cent of this organization's revenue was shared with its artists?
Welcome to our 'Give A Jack' concert series that aligned a global whiskey sponsor with the celebration of independent artistry, and treated fans to amazing cocktails paired with great live music.
In early 2020, we started the year with some exciting new projects, partnering with a global modeling agency to curate music for a number of high-end fashion events.
We teamed up with several awesome partners in this space to create the first inaugural Stay the F Home Fest ... A live-streaming music festival with dozens of artists every Friday for six weeks.
Launch is producing its first-ever 24-hour live-stream festival with over 100 artists going live all over the world on Friday, May 15th, 2020, to offer a taste of who we are and what music fans can expect from Launch in the future, and to share a very clear message: Live music is not canceled. Live music can never be canceled. Live music has existed since civilization began, and live music will always prevail.
Launch currently seeks $50,000 in equity financing. We will use the funding to implement the technology to bring our shows online in a professional, monetizable format under our artist co-op program. This will allow us to offer a live music subscription service for music fans, patrons of the arts, and anyone who wants to support and celebrate independent performing artists.
Launch has financial statements ending May 28 2020. Our cash in hand is $100, as of May 2020. Over the three months prior, revenues averaged $0/month, cost of goods sold has averaged $0/month, and operational expenses have averaged $0/month.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.
We create, promote, and produce live musical performances, online and in real life. We are an artist co-op, a virtual concert venue, and an unlimited live-music subscription service. We are a community of artists that supports and celebrates each other and we share our revenue with our artists and build everything together!
We aim to be the largest live music co-op with millions of paying members all over the world and hundreds of thousands of independent artists.
Given the Company’s limited operating history, the Company cannot reliably estimate how much revenue it will receive in the future, if any.
Launch Inc was incorporated in the State of Nevada in April 2020.
Since then, we have:
Historical Results of Operations
Our company was organized in April 2020 and has limited operations upon which prospective investors may base an evaluation of its performance.
Liquidity & Capital Resources
After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 6 months before we need to raise further capital.
We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.
We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 3 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.
Runway & Short/Mid Term Expenses
Launch Inc cash in hand is $100, as of May 2020. Over the last three months, revenues have averaged $0/month, cost of goods sold has averaged $0/month, and operational expenses have averaged $0/month, for an average burn rate of $0 per month. Our intent is to be profitable in 3 months.
This is the initial statement of our financials as a new entity and no significant events have occurred since the date of our first report. We started monetizing our service end of May 2020.
Our aim is to hit 10,000 paying memberships by August 2020 producing approximately $150,000 monthly recurring revenue, although this cannot be guaranteed. We also aim to incur $25,000 in expenses during that time. Our expenses are a function of that revenue with approximately 95% of that going back into growth in the form of streaming live event production and marketing.
We have no other outside sources of funding other than our fundraise and revenue from memberships and merchandise. If necessary, we can rely on modest capital contributions from the founding team to cover short-term operations if necessary.
The company relies on the creation of original music and programming by our artist members and on the representation by the artists that they own the sole right to perform their music on our site. In the event that an artist misrepresents their rights to the intellectual property being performed, the company may be required to compensate the owner of the music rights.
The Company may never receive a future equity financing or elect to convert the Securities upon such future financing. In addition, the Company may never undergo a liquidity event such as a sale of the Company or an IPO. If neither the conversion of the Securities nor a liquidity event occurs, the Purchasers could be left holding the Securities in perpetuity. The Securities have numerous transfer restrictions and will likely be highly illiquid, with no secondary market on which to sell them. The Securities are not equity interests, have no ownership rights, have no rights to the Company’s assets or profits and have no voting rights or ability to direct the Company or its actions.
Our future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business.
The company relies on vendor partners and open-source software to provide the various technologies required to deliver our live streaming services. No assessment has been made as to the level of investment needed or time required to re-create this infrastructure in the event that one or more platform becomes unavailable.
The company may become subject to regulation by various governmental agencies, including The Federal Communications Commission (FCC), which oversees telecommunications like radio, TV, and the internet in the U.S.
There is widespread competition in live music and entertainment space. If a large market player were to shift their focus down-market, which often happens during consolidation periods, that would present a competitive risk such that we may lose access to quality musical performances market share to a larger competitor.
Success depends in large part on the overall music market reacting positively to the company's business model, and artists signing up for a cooperative revenue share model with a monthly payout rather than traditional tour deals or individual show-based payouts. A revenue share in live music has never been done before, and we would face a major operation risk if the traditional music performance and consumption market rejected this model.
Wesley Powell is a part-time officer. As such, it is likely that the company will not make the same progress as it would if that were not the case.
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