Our Donor Conversion Rate is 2x the Industry Average
The Problem: Nonprofits Lose Digital Donors Due to Antiquated Tech
Nonprofits are losing potential revenues from digital donors because of antiquated methods and technology. They work hard and spend a lot of resources to get potential donors to their site through outreach, social media promotion, etc.
For every 100 donors that come, 7 donors that click on "donate" button but only 1 actually completes the process with the average donation being $130. At this rate 99% of potential donors don’t donate. And the 1% that do, give less than they could. That is a lot of money to leave on the table.
Our Solution: Focus on Emotion & Employ Enterprise-level E-Commerce Best Practices
Our next generation giving tech removes emotional and technical barriers and increases the emotional connection to the nonprofit’s ask. When the rational mind is not challenged and the emotional mind is supported, donors donate and give more per donation.
We integrate with nonprofits’ website to handle their online donations employing modern tech, e-commerce best practices, donor psychology, and machine learning. Our tech is globalized (in multiple languages, tax compliance, international currencies, regional payment options).
All of this optimizes the donation funnel and triggers positive emotional cues for the donor. The nonprofit's mission remains front and center, solidifying the emotional connection to the nonprofit's ask resulting in a x3 donation revenue increase.
While nonprofits of all sizes can benefit from our tech, we have focused specifically on the pain points of large enterprise nonprofits. For example, we are the only online donation solution using machine learning to calculate suggested donation amounts.
We support nonprofit operations in multiple countries each with their own currency, language(s), tax compliance, and regional payment methods popular in that country. A/B testing and deep analytic data are some of the other enterprise level features we offer.
We are deeply focused on online donations and have a suite of features each designed to push donations up and collectively improve the donation funnel. This allows us to collect up to 3 times more than alternative options.