Display curated digital artwork in a beautiful high definition frame
What they do: Depict is an end to end platform for discovering, collecting and displaying digital art. Customers access thousands of artists from around the world via Depict’s curated digital art marketplace. Then showcase their favorite pieces on Depict’s beautiful 4k framed digital canvas. Offices, hotels, and homeowners handpick a collection or subscribe to a monthly art playlist and then control what's displayed on every frame via the smartphone app.Why it’s a big deal: Depict is doing for art what iTunes and the iPod did for music. This MIT team has designed the foundation of a new digital art economy. Depict could be the dominant platform where famous artists and galleries sell digital art, young talent gets discovered, wealthy collectors build million dollar collections, and the rest of us access the beautiful world of high art for the first time. Offices, hotels, hospitals, and homeowners are all early customers. Investing in Depict is a bet that everyone loves art on their walls, we just need a better way to access and enjoy it.
Electrical and computer engineer obsessed with bringing digital items to the real world. Loves listening to jazz and country but not at the same time.
Director of Customer Acquisition
Worked at four startups before Depict; two were acquired by Amazon. Loves comics, graphic novels, movies, musicals, and planning vacations around must-eat restaurants.
Why people love us
Because just like music and books, art is going digital and this new media needs an online platform for easy discovery and consumption just like iTunes and Amazon. We think Depict will be the digital art platform that makes it easy to discover and buy art. This team has rebranded Burberry, coined the “#” at Twitter, engineered Flickr, and curated the best galleries in New York. They’ve already sold hundreds of frames pre-launch and signed a number of office buildings ready to decorate their hallways with Depict.
$54 billion in art was purchased in 2014 , more than any year on record. Digital art will represent a growing peace of the market, but it needs a trusted marketplace where participants can buy and sell digital works with the confidence that IP will be protected. Amazon and iTunes were successful because they made discovering, buying, and consuming new books and music so easy. Art needs a similar platform.
We like Depict because they’re building the full stack solution: hardware, marketplace, and smartphone app - just like Apple did with the iPod and iTunes. They plan to make art discovery and purchase as easy as it is for music and books. Even pre-launch with zero marketing, they’ve proven it works: hundreds of pre-sales, 500 artists on the platform, and 10,000 app users.
Potential customers aren’t just wealthy homeowners or even the burgeoning Millennial population. Corporate clients like hotels, offices, and high end retail stores have already placed orders to outfit entire buildings with Depict frames. There’s never been a way to facelift an entire lobby for free, let alone from an iPhone app. Companies can keep their spaces fresh and trendy while Depict benefits from thousands of eyes on their product. It’s a win-win.
Depict is riding the natural progression of smart devices in the home. Temperature, music, and lights are already controlled via apps. One can easily imagine a day when all decor is displayed via Depict. This solid team is leading with the first 4k museum quality display purpose built for showing artwork. The vision is to become the platform where all digital art is discovered, traded, stored, and showcased.
We founded Depict to bring incredible digital art into our homes, and to bring creativity into our physical spaces. We want everyone to have access to unique, beautiful, and valuable cultural objects—especially digital art. For us to be successful, we need to be strong on all fronts, with a particular edge in brand-building and content acquisition.
Amanda Schneider is our curatorial director and she’s worked as a director at some of the top galleries in New York. She has real expertise recruiting artists, selling art, and working her way around the art community to get us the partnerships we need to build the brand and get content on the platform.
Jessica Knopp-Gwynne, our Chief Marketing Officer, was a senior marketing executive at Procter & Gamble. She also played a leading role in the Burberry rebrand, and has started and sold two companies. one of which was in the art space.
Mike Deerkowski is our VP of Engineering. Before Depict he ran engineering at Flickr, Ticketmaster, and Boingo.
Chris Messina is our Head of Product and UI/UX Designer. He invented the hashtag at Twitter and is a brilliant designer and strong community builder which is critical given that we’re building the online art marketplace.
John Backer is our VP of Operations. John has twenty five years of experience leading ops teams and operations.
Depict is conducting a Regulation D offering via Wefunder Advisors LLC. CRD Number: #167803.
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